"The greenest bike is red"

“The colour we use most is red, because we like our bikes to stand out. Not only because they are cool looking, unique, retro style bicycles, but we hope that people that cycle them want to make a statement. A statement of sustainability. That is why in Amsterdam the greenest bike is red.”

We are talking to one of the founders of Roetz bikes, Tiemen ter Hoeven. After having worked at a big consultancy firm for years Tiemen found his calling: starting a bicycle brand of sustainable bicycles. Roetz bikes are green and social: “We select the best steel frames from bicycles that are not used anymore and turn them into new, fancy looking bikes. All the parts we use are as sustainable as possible and many parts are of recycled material, like the crates made out of pallets from the Amsterdam harbour. We get the used frames from the city council and they are reproduced for us in a sheltered workshop.”

Roetz is a young and quickly growing business. Last August they sold their first bicycle and now their bikes are sold through 35 dealers in the Netherlands.

• Are you a bicycle dealer (in the Netherlands or somewhere else) interested in selling Roetz     bikes? Contact Mark or Tiemen 
• Check out Roetz’ website
• Follow Roetz on Facebook  

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