Inspired by Copenhagen Cycle Chic

“The greenest bike is red”

“The colour we use most is red, because we like our bikes to stand out. Not only because they are cool looking, unique, retro style bicycles, but we hope that people that cycle them want to make a statement. A statement of sustainability. That is why in Amsterdam the greenest bike is red.”

Roetz by Aude-2

We are talking to one of the founders of Roetz bikes, Tiemen ter Hoeven. Roetz by Aude-1 After having worked at a big consultancy firm for years Tiemen found his calling: starting a bicycle brand of sustainable bicycles. Roetz bikes are green and social: “We select the best steel frames from bicycles that are not used anymore and turn them into new, fancy looking bikes. All the parts we use are as sustainable as possible and many parts are of recycled material, like the crates made out of pallets from the Amsterdam harbour. We get the used frames from the city council and they are reproduced for us in a sheltered workshop.”

Roetz by Aude-8

Roetz is a young and quickly growing business. Last August they sold their first bicycle and now their bikes are sold through 35 dealers in the Netherlands.

Roetz by Aude-4Roetz by Aude-3Roetz by Aude-6

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2 responses

  1. Very nice! I love the old wooden crate too!

    April 5, 2012 at 20:50

  2. Pingback: Cyclist of the Month: ‘Miss Fair Fashion’ Marieke « Amsterdam Cycle Chic

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