“Why do we have so many different pairs of shoes and just one pair of glasses?” asks Camiel, our cyclist of the month. Camiel founded Ace&Tate to democratise eyewear. The Amsterdam startup has been named one of the “TOP 100 HOT STARTUPS” by Wired Magazine. So we decided to interview Camiel about his company, cycling to work and his bike.
Cycling to work
Ace&Tate is located on the Overtoom – city centre Amsterdam. The team of around 20 people all cycle to work. “We stay in the city centre, because we want to cycle to work. My colleagues all live in or close to Amsterdam’s city centre. My commutes leads me through the Vondelpark, my favourite cycling spot. I love cutting through runners, skaters and other cyclists. The chaos is what makes Amsterdam the lively city it is.” Ace&Tate’s office is located right above Amsterdam’s first bike café.
Camiel has lived and worked in London and Dublin, in those cities he never cycled: “In Dublin I could have cycled but I lived so close to work and the city centre that I walked everywhere. In London I didn’t feel safe at all on a bike. There is a lot of work to be done in London to make it as bike friendly as here in The Netherlands.”
Camiel cycles a traditional opafiets (Dutch bike) and recently upgraded his bike with a crate on his front carrier. “I use it a lot to bring around our glasses to events or concept stores.” Besides glasses and groceries, a lady’s handbag is often to be found in Camiel’s crate: “When me and my girlfriend go out, we always take one bike. She sits on the back carrier and throws her bag in my crate.”
Ace&Tate eyewear is made by hand in Italy. They sell for: 98 euros (or 89 pounds) per frame, including prescription glasses. Camiel: “Our trick is to cut out the middlemen. That makes our glasses affordable. So you can have different frames for different outfits and occasions. Our dream is that in a few years every European thinks of Ace&Tate when thinking of eyewear.”
- More information on: aceandtate.com.
Check out Amsterdam Cycle Chic’s top 10 of September Instagram pics.
1. Man on blue bike
2. Music, coffee, bike, sunshine what more do you need?
3. Tourists visiting Amsterdam
4. Bringing her new plant home
5. Love the hair!
6. Weekend: Family time!
7. Grandpa Day
8. Cycling barefoot
9. Cycling with balloons
10. Daddy and daughter
Are you already following us on Instagram? You should, if you want to learn more about Amsterdam’s cycling culture and enjoy the diversity of cyclists and bikes in Amsterdam’s streets. Every month we will post the most liked Instagram shots here on our blog.
Fashionable people live in Amsterdam. Practicality (and good balance to boot!) plays a big part also. This stylish man is taking home is new fancy appliance whilst wearing a gorgeous jacket and matching spats! Kinda looks like Michael Douglas….is it?!
As an Amsterdammer visiting the northern Spanish town of San Sebastian over the weekend I was amazed at the abundance of bikers throughout their small city. Many locals and also visitors to this beautiful beach town sported their wheels and even zoomed along the sand! As the town has 3 beaches the best way to travel to each is by their beachside bike lanes….go San Sebastian for having the number one way to work off those delicious pintxos!
Biking doesn’t always need to be a solo venture. So grab a pal and take them along with you on the back “baggage drager” style, mentor your little one or simply walk back from adventures side by side with your royal steed and best friend.
Because cycling is a way of living here, bikes are used for all purposes. So if you need to deliver several cartons or a huge amount of dresses, you just climb on your bike and look concentrated, or not !
It’s official: Spring is in the air! My favorite day of the year. The first really nice day that you don’t need gloves or wool socks.
Lovely 17-degree sunny weather brought all of Amsterdam to the Vondel Park for some much-deserved sun-on-skin action. Ahhhh doesn’t it feel so good. The park was full of people and their bikes thrown anywhere. It’s like as soon as they got to a sufficiently grassy and sunny spot–the kickstands came down, pants rolled up, and blankets strewn. Dust off those sunglasses (or just squint like a real Amsterdammer) and pop the prosecco, because spring is here.
Last weekend I went to the Ij Hallen flea market over in Noord. Have you been? It’s fun to check out all the funky stuff people are selling–and of course to people watch. Hipster mania! But all types of people, too. Old and young, local and foreign, it doesn’t matter.
My favorite parts of the journey are waiting for the ferry to get there, and waiting for the ferry to go back. Then you get to see all the cool stuff people picked up — often tied to their bike in creative ways. I always end up saying to myself “What!? How did I not see that!” Ugh, next time. Next time.
I am lucky that the social enterprise JO Cadeau that I founded has its headquarters (and to be honest, only quarters) in this amazing building by Dutch architect Aldo van Eyck. It is an anti-squat arrangement; you pay very little and rent a space in a building that would otherwise be empty or occupied by squatters. It is great. It is in the city centre, in the old Jewish neighbourhood. The only disadvantage is that you can suddenly be ‘kicked out’ when the building is sold.
For lunch I love to go out to get some bread and nice Dutch cheeses that we eat all together (interns, freelancers and ourselves) in our office. When outside, I look at the cyclists. It is a diverse scenery at the Plantage Middenlaan. Check it out:
One thing I love about cycling in Amsterdam is the elegant chaos on the fietspad. Check out how nice and neat these people look while waiting for the light to change! Have you ever seen this? This looks more like Copenhagen, whereas Amsterdam stop lights are often a bit more chaotic. There’s always that one person who squeezes in the usual two-bike queue!