Cycle Chic Spotlight: ‘Miss Fair Fashion’ Marieke
Meet ‘Miss fair fashion’ Marieke Eyskoot: her mission is to make fair fashion normal in the Netherlands. “For me fashion is a way to celebrate life. I love it! But it should also be nice for the people who make it. I can’t enjoy clothes that people made in terrible working conditions.” For many years people have asked Marieke where they can buy fair fashion, what to look out for when shopping, easy things they can do for a more ‘fair lifestyle’ and if a fair lifestyle isn’t too expensive? Those questions made Marieke decide to write the book ‘Talking Dress- Vertelt je alles over eerlijke kleding (en lifestyle)’ that was recently published.
‘Talking Dress’ is a guide –written in Dutch – to a fair lifestyle in the Netherlands and Belgium. The book shows you the way to your own fair fashion lifestyle. Ranging from shopping tips to DIY-tricks, from washing instructions to swapping ideas, from clothes to accessories, beauty products, food and even marriage: Talking Dress makes it easy (and fun!) to do good and look great at the same time.
We love Marieke’s book and know that she uses her bike every day, so we asked her for an interview. We met in the lovely fair lunchroom and boutique ‘Beter & Leuk’ on the Eerste Oosterparkstraat.
Marieke and her bike
“This interview is a tribute to my bike. I bought it second hand in 1996 for 100 guilders and I have cycled it daily through the streets of Amsterdam since then.” The frame is from 1967 and it is a classical black Gazelle Dutch bike. But after more than 40 years some essential parts can’t be repaired anymore. So Marieke has to get a new bike. The decision of which bike to get was an easy one; “A Roetz bike of course!” Roetz’ bikes are sustainable and fair bikes made in the Netherlands. (Read more about Roetz on our blog).
“I love to cycle and I use my bike every day, to go to my office, to meetings, to go out and to go for cycles in the weekend. I like to go fast on my bike. It is a great break every day to cycle in between the many meetings, phone calls and long hours behind a computer. The movement, the wind or sun and just being outside for a while make me feel relaxed. When I pass bridges I always slow down a bit, to enjoy the beautiful city and look at the water.”
“I can still clearly remember the moment I learned to cycle. I was with my father practising in the street where I grew up. I was cycling and he was running beside me, holding me. Suddenly I heard him quite far behind me shouting ‘I am not holding you anymore!’ and from that moment on, I could cycle on my own!”
- Order Marieke’s book ‘Talking Dress’ (19,95 euros, free shipment in the Netherlands).
- Marieke co-organises MINT, the fair fashion section of international fashion tradeshow Modefabriek