Inspired by Copenhagen Cycle Chic

Posts tagged “dutch design

Chic Review: Majem Raincoat


Think back to the last time you cycled to work or anywhere in the rain. If you live in Amsterdam you probably don’t have to think too far back, for you, what was the most dreaded part? For me it’s not the commute itself but the clingy, cold, wet jeans I’m stuck sitting in at my desk for hours after my ride. Until recently I thought the only option   was to either accept the wet jeans and be stylish with a traditional raincoat, or go for the function over fashion route by wearing one of those Ikea ponchos and looking like “a potato” as one of my colleagues so nicely pointed out (you know who you are).

Until I found Majem rainwear- where fashion truly meets function.

I first encountered Majem while walking through Modefabriek on a work inspiration trip and this coat caught my eye. I was immediately drawn to it’s unique silhouette and smart style.


It was beautiful, I was intrigued, and after speaking to the owner I was almost sold; but being a product person I needed to give it an “on bike in rain” test ride (or rides) before I could truly make up my mind.

Designed in Amsterdam and made from recycled plastic, Majem was created with the urban commuter in mind. The coat runs long for extra protection on and off your bike I’m 174cm (5’7″), wearing a small, and it hits just below my knee. Whether you are commuting in a suit or jeans, to work or just getting around town, it has you covered.


What makes this jacket unique are the two side zippers that allow for a quick transformation from a raincoat to a stylish poncho depending on the amount of rain protection you need that day.


My favorite part about this coat, aside from the obvious function and style points; I never got overheated or sweaty. The relaxed fit and the fact you can make it into a poncho creates enough airflow that you don’t get as much interior cold, wet of other rainwear garments.


  • You’re covered from head to toe= dry happy jeans
  • Functions as a raincoat & poncho when needed
  • Adjustable well-fitting hood w/ good brim (so important!)
  • Two secure front hand pockets
  • Smart unique design = Fashion + function
  • You feel super snazzy wearing one
  • Locally designed
  • Sustainable material
  • No damp cling
  • Guaranteed inquisitive compliments when wearing

Cons (that really aren’t cons but help make for a more balanced review):

  • Could use a fit adjustment tab at waist
  • Currently only available in black and off white (Pink & grey are coming in SS18!)
  • Unisex sizes, not necissarily a bad thing just may lead to a roomier fit on some



What more can I say, this coat has won me over.

Traditionally the coats are €135,00. However, Majem is offering an exclusive discount to Amsterdam Cycle Chic readers.

From August 22nd- September 22nd  when you enter AMSTERDAMCC  at checkout you will receive €25 off, plus free shipping on your purchase at

Or if you are a local and love an in shop experience Majem jackets can be found at the following retailers:

  • They have their own shop on the Molsteeg 8 – Next to Magna Plaza
  • VERSE Goodstore on the Prinsengracht
  • Pop-up Passage at Central Station officially opening Sept. 7th

In the meantime, be sure to check out their beautiful Instagram @majemdesign and tag us both after your first Majem dry ride!  #majem #amsterdamcyclechic

I wont’t sign off hoping for more rain but I will say cheers to more dry rides!

And as Majem says “enjoy the rain”.


IMG_20170817_095446310 copy


The Dutch Bike

De Nederlandse fiets

The Dutch Bike – Zahid Sardar

In decades the design of the most popular bike in the Netherlands has hardly changed. The Dutch love the simplicity, the upright position and the everlasting steel frame of their bikes. Now that cycling becomes more popular in other countries, the Dutch omafiets and opafiets gains popularity all over the world. In the book ´De Nederlandse fiets-The Dutch Bike´ design critic Zahid Sardar describes the history of the traditional Dutch bike and looks at the new trendy versions of the bike by Dutch designers. A great and easy to read book about Dutch cycling culture and design.


Origin of the Dutch bike
Did you know that the design of the ‘Dutch bike’ actually isn’t Dutch? The Dutch got the design from the French vélocipède and the English Rover bike. At the end of the 19th century bicycle production increased and Dutch brands like Burgers, Fongers and Union where getting bigger and bigger. The import of cheap steel from the US and the fast industrialisation in Europe turned the bicycle from a product for the elite into a product for huge parts of the Dutch population. Many women cycled too and the design of the bike was adapted to women with long dresses cycling (‘the looped frame’: the omafiets).

De Nederlandse fietsDe Nederlandse fiets - Zahid Sardar

Dutch design: new trendy bikes
The traditional omafiets and opafiets might be the most common in the Netherlands, but there are also many new designs on the market. It becomes more and more trendy to have a cool and special bike. So Dutch designers started to make new bikes, often based on the traditional design, experimenting with materials, position and colours. Popular ones at the moment are amongst others the urban Vanmoof bikes, the wooden Bough Bikes and Urban Arrow, an electric-assist cargo bike.

Dutch Design bicycles

Dutch design: Urban Arrow and Van Moof

– Order a copy of the book The Dutch Bike at Nai Publishers