Meet ‘Miss fair fashion’ Marieke Eyskoot: her mission is to make fair fashion normal in the Netherlands. “For me fashion is a way to celebrate life. I love it! But it should also be nice for the people who make it. I can’t enjoy clothes that people made in terrible working conditions.” For many years people have asked Marieke where they can buy fair fashion, what to look out for when shopping, easy things they can do for a more ‘fair lifestyle’ and if a fair lifestyle isn’t too expensive? Those questions made Marieke decide to write the book ‘Talking Dress- Vertelt je alles over eerlijke kleding (en lifestyle)’ that was recently published.
‘Talking Dress’ is a guide –written in Dutch – to a fair lifestyle in the Netherlands and Belgium. The book shows you the way to your own fair fashion lifestyle. Ranging from shopping tips to DIY-tricks, from washing instructions to swapping ideas, from clothes to accessories, beauty products, food and even marriage: Talking Dress makes it easy (and fun!) to do good and look great at the same time.
We love Marieke’s book and know that she uses her bike every day, so we asked her for an interview. We met in the lovely fair lunchroom and boutique ‘Beter & Leuk’ on the Eerste Oosterparkstraat.
Marieke and her bike
“This interview is a tribute to my bike. I bought it second hand in 1996 for 100 guilders and I have cycled it daily through the streets of Amsterdam since then.” The frame is from 1967 and it is a classical black Gazelle Dutch bike. But after more than 40 years some essential parts can’t be repaired anymore. So Marieke has to get a new bike. The decision of which bike to get was an easy one; “A Roetz bike of course!” Roetz’ bikes are sustainable and fair bikes made in the Netherlands. (Read more about Roetz on our blog).
“I love to cycle and I use my bike every day, to go to my office, to meetings, to go out and to go for cycles in the weekend. I like to go fast on my bike. It is a great break every day to cycle in between the many meetings, phone calls and long hours behind a computer. The movement, the wind or sun and just being outside for a while make me feel relaxed. When I pass bridges I always slow down a bit, to enjoy the beautiful city and look at the water.”
“I can still clearly remember the moment I learned to cycle. I was with my father practising in the street where I grew up. I was cycling and he was running beside me, holding me. Suddenly I heard him quite far behind me shouting ‘I am not holding you anymore!’ and from that moment on, I could cycle on my own!”
- Order Marieke’s book ‘Talking Dress’ (19,95 euros, free shipment in the Netherlands).
- Marieke co-organises MINT, the fair fashion section of international fashion tradeshow Modefabriek
“The colour we use most is red, because we like our bikes to stand out. Not only because they are cool looking, unique, retro style bicycles, but we hope that people that cycle them want to make a statement. A statement of sustainability. That is why in Amsterdam the greenest bike is red.”
We are talking to one of the founders of Roetz bikes, Tiemen ter Hoeven. After having worked at a big consultancy firm for years Tiemen found his calling: starting a bicycle brand of sustainable bicycles. Roetz bikes are green and social: “We select the best steel frames from bicycles that are not used anymore and turn them into new, fancy looking bikes. All the parts we use are as sustainable as possible and many parts are of recycled material, like the crates made out of pallets from the Amsterdam harbour. We get the used frames from the city council and they are reproduced for us in a sheltered workshop.”
Roetz is a young and quickly growing business. Last August they sold their first bicycle and now their bikes are sold through 35 dealers in the Netherlands.
- Are you a bicycle dealer (in the Netherlands or somewhere else) interested in selling Roetz bikes? Contact Mark or Tiemen
- Check out Roetz’ website
- Follow Roetz on Facebook