Amsterdam Cycle Chic is part of the global Cycle Chic movement. It all started in Copenhagen in 2007 when journalist, film director and photographer Mikael Colville-Andersen started posting pictures of people in Copenhagen on their bikes. All over the world people found his blog and were inspired by the Danish bicycle culture. It seemed that a lot of people linked cycling to sports; to lycra, speed and sweat. Mikael Colville-Andersen showed the world that cycling can be very stylish and part of a daily life.
Check out the original Copenhagen Cycle Chic website
The foundation of the Cycle Chic movement is this manifesto. In short; style over speed and no helmets or visvests.