“Dutch kids are the happiest kids in the world, and our bike friendly culture certainly is one of the reasons for their happiness. That is why my mission is to promote cycling and make sure it stays the preferred mode of transport in the Netherlands.” Maud de Vries is one of the initiators of Cyclehack Amsterdam and a bike culture expert. Cyclehack is a global movement where people get together to address the barriers to cycling and come up with creative solutions. “With Cyclehack we wanted to give Amsterdammers a wake-up call. We Amsterdammers are so used to cycling every day, that we do not always fully appreciate what we have. When I ask an Amsterdammer to look at cycling through the eyes of a tourist, people start talking about what cycling means to them and how it influences lives, here and in other parts of the world.”
Amsterdam is an example of bike friendliness, but still we encounter some barriers. Can you name some of those barriers?
According to the city council the important barriers that need to be addressed are bike parking, bike theft, too crowded cycle lanes and connecting cycling to public transport like the metro and the train. We, as the organisers of Cyclehack, see two other important challenges; innovation and marketing. We want to claim the bike like Scandinavia has claimed fashion. Amsterdam should again be the number one cycling city in the world.”
Cyclehack took place in 40 cities around the world in the weekend of the 20th of June. What are the ideas with the highest potential that came out of Amsterdam’s Cyclehack?
We are already working on putting some ideas into practice: Cycle Space (a space about cycling in the city), LinkLock (a lock attached to a pole that indicates when a bike was parked, to help address the problem of bikes gone a stary), and the ‘bike-back-crate’ (a foldable bike crate that you can take with you on your back) amongst others. But there are many other ideas that came out of Cyclehack that we are talking about with the city council and Dura Vermeer, one of our sponsors.
Beside organising Cyclehack Amsterdam you do a lot more to promote cycling, can you tell us something about your other projects?
I am a creative strategist working mostly on bike to work projects. I address the issue of how to get people on their bikes (and out of the car). I am looking at creative ways to change people’s behaviour. I work a lot on ‘Toury’. Toury is an bike to work app, it is a game that triggers people to get on their bikes. For some people losing weight could be a trigger, other people are triggered by environmental reasons, health reasons or because cycling is very relaxing after a day of work. The app addresses all those different triggers. We work internationally with this app with big companies and organisations.
Why do you love cycling so much?
Cycling gives me a feeling of freedom. It immediately relaxes. I can stop wherever I want, I see things that I don’t see from a car or public transport and it is social, you connect with other people. I just love it!
What bike do you have?
I have a Workcycles FR8. It is a great bike! It is the first bike that I spent quite some money on. I bought it when I had my first child. It is great for short and long distances and I can carry my two kids and the groceries on it. When I arrive home, I ride the bike into my house and put the groceries in my kitchen. I have recommended this bike to many friends and everybody loves it.
Flip flop for the driver, wedges for the passenger. Logic you would think. Maybe but I promise the opposite is also possible! In this case full confidence as you can see her hand in pocket, just chilling on the bike luggage rack
Some people are gifted in the art of conversation. And they excel in it. Nothing would hinder them, not even a trip through the city. When you get them started, you can’t get them stop it. They are great company, unless they are too tall, they could be an obstacle to your driving capacity!
Check out Amsterdam Cycle Chic’s top 10 Instagram pics of April.
1. Carrying flowers on back carrier
2. Love on a bike
3. Turning to the right
4. Kings Day: Bikes in Vondelpark
5. Another windy morning
6. Bike crates are soooo cool!
7. Kings Day: Hipsters in the Vondelpark
8. Mums and Babies
9. Kings Day: Vondelpark Flea Market
10. Kings Day: Dinking
Are you already following us on Instagram? You should, if you want to learn more about Amsterdam’s cycling culture and enjoy the diversity of cyclists and bikes in Amsterdam’s streets. Every month we will post the most liked Instagram shots here on our blog.
You see a lot of double bikers in town. Sometimes you just need to bring back your spare bike from the other side of town (after one too many drinks..*hiccup*!), or lend a bike to a friend. Let me tell you, it’s not easy to balance! It’s the next on my list of things to master. Holding an umbrella whilst cycling was my last successful feat..whoop!
Wieger and Anne Marie love to go out for dinner, visit art galleries, and look for nice boutique hotels or B&B’s for their next city trip. So why not turn their passion into their work? That’s what they did, they started their own B&B in a typical Amsterdam house in the popular neighbourhood De Pijp. It is called Ollies Bed and Breakfast. The breakfast is lovely, they have cool photography in the rooms and they made their own mini-guide of the city so that their guests can enjoy Amsterdam as much as they do.
Food and Art
Wieger and Anne Marie love art. The museum district is only a 5 minute walk from their B&B. Wieger: “The Rijksmuseum is really a must see, both for the art and for the cool designed building. It is amazingly done.” Anne Marie: “But we actually prefer to visit art galleries and especially photography galleries. In weekends we love to walk around de Spiegelkwartier. We always pay a visit to Jaski Art Gallery and the Yellow Korner.” The Spiegelkwartier has been the heart of the art and antiques trade for the past 80 years with over 70 specialised art and antique dealers.
Their other hobby is to go out for dinner. Anne Marie: “We love restaurant Sent just across the street. It is a small and lovely place where they cook with a Green Egg. But we have so many other favourites like Vis aan de Schelde [Close to RAI. “Michelin-star quality food, and a very relaxed atmosphere”], Toscanini in the Jordaan [a very popular Italian place, so make sure to make a reservation], ‘French-bistro-style’ restaurant Rijsel in a side street of the Amstel, fine dining at Fyra just off Vijzelgracht and Bar Americano [along the Amstel, where you can eat Italian food and stay till late at night for drinks at the bar].”
What to do in Amsterdam
Wieger calls himself an Amsterdamophile: “Amsterdam is the best city to live in. The size is perfect, everything is walking distance. And after living here for almost fifteen years, I still enjoy the beauty of the city.” Anne Marie: “There is always something nice to do in Amsterdam; concerts, expositions, new pop-up stores opening and there are many festivals. I am not that much into electronic music festivals but I love food and art festivals like De Rollende Keukens in the Westerpark, the Food Soul Festival and the Affordable Art Fair in Amsterdam-Noord. For shopping I recommend the 9 Straatjes and the Pijp. Just a few minutes’ walk from our B&B you have the Gerard Doustraat. Since a few years a lot of nice stores have opened there. It is becoming very trendy.”
Bikes and Boats
“The best way to see Amsterdam is by bike or boat”, says Wieger. “My favourite cycling spots are the Vondelpark, the old canals and the cycle path under the Rijksmuseum.” Anne Marie: “On sunny days we take a boat, bring some food and drinks, friends and nice music and sail through the canals.” They would both recommend tourists to rent a bike and go through the city like locals do. Wieger: “I think it is recommendable for tourists to plan their cycling trip a bit before they start cycling. Cycling can be quite hectic. But there are nice routes and neighbourhoods like the Jordaan are great to discover by bike.”
Ollie’s Bed and Breakfast
Ollie’s Bed and Breakfast has got three rooms. Anne Marie and Wieger live on the first and second floor and the rooms are on the third and fourth floor of a typical ‘de Pijp’ building with steep stairs in a cosy street. “Working together is going really well. We have a good division of tasks but we also work a lot together,” says Anne Marie. Wieger: “We have the same taste of style and paid a lot of attention to detail when furbishing the room. We would love to have guests over who share our taste for interior design and our love for photography.”
It brought a smile to my face when I sidled up to this pretty colourful pair at the cash machine. Perfectly matched Mother and Daughter duo are ready to go shopping together!
..Punky Brewster eat your heart out!
These two super chic biker couple take a cruise through Dam Square. Biker jackets, ripped jeans, black tandem..let’s roll!
Give a lift, or carry your friend’s bag. These two friends have it down.